Manifesto Bicycle Shop was my neighborhood boutique I would frequent during college to get window shops, get advice, and fix the occasional flat tire. It functioned similarly to a skate shop where they were the neighborhood experts on all bicycles but also happened to sell mostly fixed gear and single-speed bicycles.

With research from their customers, I focused on the aspect that they were seen as too edgy or unapproachable. I decided to go with a bold M logo to drive in their manifesto of staying true to urban bicycling and DIY lifestyle. 

Logo Design

2012